Little, 42, is not new to the fragrance business when he started Heretic Parfum. Now, the company has remained very much the same, eschewing commercial expansion for niche distribution channels that allowed customers to connect with the brand and its products more intimately. That was in 2010, when Heretic Parfum began as an indie brand that produced small-batch natural fragrances – a time when such a product pretty much did not exist on the market. READ> Why watch and jewellery brand Chopard is making ethical perfumes “The term means someone who has an opinion that’s different from those of others, and this is so appropriate not only for myself, but also for the company,” said Little. All thoughts are my own.When a fragrance-industry veteran pointed out that Douglas Little’s belief in a big future for natural perfumery will never be anything more than the work of heretics, he promptly trademarked the word “heretic” as the name for his new fragrance company. *Please note: I was gifted these fragrances in exchange for my review. I highly recommend Heretic Parfums if you’re looking to transition to clean fragrances- both of these picks have captured my heart and blown me away.
This perfume is truly a rare breed, blending delicate white florals and smoldering base notes into a juxtaposed yet harmonious symphony. I am captivated by this fragrance and really love when I’ve had my hair up and let it down catching a whiff of it all over again I can even smell it on my pillow in the morning. It’s known as a ‘smoked tea’, which adds a bit of mystery to the perfume overall and makes the wear time exraordinary. The final note, and the one I am presuming is what I had a hard time placing is the lapsang souchong. Pepper in perfumes often pull strong on my skin, but that isn’t the case with Pistil Whip. Beyond the opulent white florals though, a hint of pink peppercorns comes out to play in the most delicate way. Also, instantly present and recognizable to my nose is the smooth, velvety note of tuberose. Think jasmine-like in nature, except more tropical a hint softer and sweeter. gardenia – which I adore and find to be rare in parfumery, especially in the natural perfume world. The strongest and most immediate note that jumped out to me was the tiarre flower – a.k.a. It’s one of those perfumes that draws you in for a second whiff just because you are trying to place the notes. This fragrance is like nothing I’ve ever smelled, but at the same time I am so comforted by it. Truth be told, I could bathe in this perfume. The sillage and wear time on this is phenomenal, also. Imagine you were to walk through a lush garden…arches dripping in creamy blooms and vines and soft dewy grass beneath your feet: bottle that image and you get Dirty Jasmine. Big, bold, sexy jasmine. It’s simple and straight forward. There are some bright tea notes up front, and then the fragrance delves into buttery notes of ylang ylang and tuberose, but the heart and whole of this fragrance is jasmine. Rich and exotic, this is a strong jasmine fragrance through and through. My heart belongs to jasmine fragrances, and this is no exception. I received the fragrances Dirty Jasmine and Pistil Whip.ĭirty Jasmine. The creator and perfumer, Douglas Little, believes in transparency – even going as far as listing ingredients on the Heretic site that may be in traditional perfumes that are worth avoiding. This is a brand that maintains the original heart of perfumery by using the purest of ingredients hand blended in high concentrations. No synthetics, parabens, or harsh chemicals. Heretic Parfums does exactly that by using the purest of ingredients that are 100% natural. In non-religious jargon, it can simply mean “to go against the norm”. What comes to your mind when you hear the word ‘heretic’?